Designing with purpose & impact

I'm a Senior Brand & Product Designer designing meaningful digital experiences that connect people and solve real problems.

Selected Work

Branded Campaign · In-App UX · Marketing

The Cookout

Product Design & Development · Mobile UI

Spark Dating App

Mapping & Geographical Design · Wayfinding

Citywide Map System

PHILOSOPHY

Expertise

BRAND


  • Visual & Brand Identity

  • Campaign Design

  • Brand Systems


PRODUCT


  • Figma · Adobe CS

  • Framer · Squarespace

  • HTML/CSS · VS Code

PROCESS


  • Prototyping & Wireframes

  • User Research & Testing

  • Interaction Design

About

Hi, I'm Grace a brand and product designer based in Philadelphia.


For the past 5+ years at ParshipMeet Group, I've designed across live streaming, dating, and social apps, MeetMe, Tagged, Skout, and Growlr — building gamification systems, launching campaigns like The Cookout (24-50% revenue lift), and shaping the visual identity of products used by millions. Before that, I redesigned the Free Library of Philadelphia's citywide map system and built environmental and brand systems for Center City District — work you can still see across the city!


Outside of design, I see the world through a bit of a cinematic lens, which has me dabbling in screenwriting on the side, always looking for stories that haven't been told yet.


If you're looking for someone who can connect brand storytelling with product thinking, let's chat!

I'm a Senior Brand & Product Designer designing meaningful digital experiences that connect people and solve real problems.

Selected Work

Branded Campaign · In-App UX · Marketing

The Cookout

Product Design & Development · Mobile UI

Spark Dating App

View project


Mapping & Geographical Design · Wayfinding

Citywide Map System

View project


PHILOSOPHY

Expertise

BRAND


  • Visual & Brand Identity

  • Campaign Design

  • Brand Systems


PRODUCT


  • Figma · Adobe CS

  • Framer · Squarespace

  • HTML/CSS · VS Code

PROCESS


  • Prototyping & Wireframes

  • User Research & Testing

  • Interaction Design

About

Hi, I'm Grace a brand and product designer based in Philadelphia.


For the past 5+ years at ParshipMeet Group, I've designed across live streaming, dating, and social apps MeetMe, Tagged, Skout, and Growlr, building gamification systems, launching campaigns like The Cookout (24-50% revenue lift), and shaping the visual identity of products used by millions. Before that, I redesigned the Free Library of Philadelphia's citywide map system and built environmental and brand systems for Center City District — work you can still see across the city!


Outside of design, I see the world through a bit of a cinematic lens, which has me dabbling in screenwriting on the side, always looking for stories that haven't been told yet.


If you're looking for someone who can connect brand storytelling with product thinking, let's chat!

Designing with purpose & impact

I'm a Senior Brand & Product Designer designing meaningful digital experiences that connect people and solve real problems.

Selected Work

Branded Campaign · In-App UX · Marketing

The Cookout

Product Design & Development · Mobile UI

Spark Dating App

Mapping & Geographical Design · Wayfinding

Citywide Map System

PHILOSOPHY

Expertise

BRAND


  • Visual & Brand Identity

  • Campaign Design

  • Brand Systems


PRODUCT


  • Figma · Adobe CS

  • Framer · Squarespace

  • HTML/CSS · VS Code

PROCESS


  • Prototyping & Wireframes

  • User Research & Testing

  • Interaction Design

About

Hi, I'm Grace a brand and product designer based in Philadelphia.


For the past 5+ years at ParshipMeet Group, I've designed across live streaming, dating, and social apps, MeetMe, Tagged, Skout, and Growlr — building gamification systems, launching campaigns like The Cookout (24-50% revenue lift), and shaping the visual identity of products used by millions. Before that, I redesigned the Free Library of Philadelphia's citywide map system and built environmental and brand systems for Center City District — work you can still see across the city!


Outside of design, I see the world through a bit of a cinematic lens, which has me dabbling in screenwriting on the side, always looking for stories that haven't been told yet.


If you're looking for someone who can connect brand storytelling with product thinking, let's chat!